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Post: How to create Virtual Tours to sell properties, what are the free & paid platforms?

Create 360 degrees Virtual Tours to sell properties, free & paid platforms

Creating virtual tours for properties involves capturing 360-degree images and using software to stitch these images into an interactive experience. Here’s how to create virtual tours, the tools required, and platforms for uploading them:

Steps to Create Virtual Tours

  1. Preparation
    • Declutter and Clean: Just like with traditional photography, ensure the property is tidy and presentable.
    • Staging: Arrange furniture and decor to showcase the property’s best features.
  2. Capture 360-Degree Images
    • Equipment: Use a 360-degree camera like the Ricoh Theta, Insta360, or GoPro Max. A DSLR with a fisheye lens can also be used but requires more manual stitching.
    • Tripod: Ensure stability and consistency in your shots.
    • Lighting: Use natural light where possible. Supplement with artificial lighting if necessary.
  3. Shooting
    • Positioning: Place the camera in the center of each room at a height of around 5 feet.
    • Overlap: Capture multiple images with some overlap to ensure seamless stitching.
    • Consistency: Maintain consistent lighting and camera settings throughout the shoot.
  4. Stitching and Editing
    • Software: Use software like PTGui, Adobe Photoshop, or dedicated 360-photo stitching software provided by camera manufacturers.
    • Editing: Adjust brightness, contrast, and colors. Remove any visible equipment or unwanted artifacts.
  5. Creating the Tour
    • Virtual Tour Software: Use software like Matterport, Kuula, or Pano2VR to create the interactive tour.
    • Hotspots: Add interactive hotspots to navigate between rooms or highlight features.
    • Annotations: Include text, images, or videos to provide additional information about features.

Tools Required

  • 360-Degree Camera: Ricoh Theta, Insta360, GoPro Max, etc.
  • Tripod: A stable tripod that can hold the camera at the required height.
  • Stitching Software: PTGui, Adobe Photoshop, or camera-specific software.
  • Virtual Tour Software: Matterport, Kuula, Pano2VR, etc.

 

Platforms for Uploading Virtual Tours

Free Platforms

  1. Google Street View: Upload 360-degree photos to Google Maps, allowing anyone to explore the property virtually.
  2. Kuula: Offers a free plan with limited features and storage for basic virtual tour creation.
  3. Roundme: Allows uploading of 360-degree photos with limited features on the free plan.

Paid Platforms

  1. Matterport: A comprehensive platform offering detailed 3D virtual tours with various plans depending on the number of tours and features required.
  2. Kuula Pro: Offers advanced features, more storage, and custom branding options.
  3. EyeSpy360: Provides 360 virtual tours, 3D models, and floor plans with various subscription options.
  4. Pano2VR: A professional software solution for creating and publishing 360-degree virtual tours.
  5. My360: A user-friendly platform with features like hotspots, maps, and custom branding.

Steps to Upload Virtual Tours

  1. Sign Up: Create an account on the chosen platform.
  2. Upload Images: Upload the stitched 360-degree images to the platform.
  3. Create Tour: Use the platform’s tools to link images, add hotspots, and annotations.
  4. Publish: Publish the tour and share the link or embed it on your website.

By following these steps and utilizing the right tools and platforms, you can create compelling virtual tours that enhance the property viewing experience for potential buyers.

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Team SmartBiz.Digital

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