How to Do Staging to Sell Property Faster in India

Staging a property involves arranging furniture and decor to make it more appealing to potential buyers. Here’s a guide on how to do staging effectively, along with the estimated costs in India.

1. Decluttering and Cleaning

• What to Do: Remove personal items, excess furniture, and any clutter. Ensure the entire property is thoroughly cleaned.
• Cost in India:
  • Cleaning Services: ₹2,000 to ₹5,000 for professional deep cleaning.
  • Decluttering: No direct cost if done by the homeowner. Hiring a professional organizer could cost ₹1,500 to ₹3,000 per day.

2. Repairs and Maintenance

• What to Do: Fix any visible issues like leaky faucets, cracked tiles, or peeling paint. Ensure all appliances are working.
• Cost in India:
  • Basic Repairs: ₹5,000 to ₹20,000 depending on the extent of repairs.
  • Painting: ₹20 to ₹30 per sq. ft. for basic paint, with labor costs additional.

3. Furniture Arrangement

• What to Do: Arrange furniture to maximize space and highlight the property’s best features. Rent furniture if necessary.
• Cost in India:
  • Furniture Rental: ₹3,000 to ₹10,000 per month, depending on the type and quality of furniture.
  • Interior Designer Consultation: ₹5,000 to ₹15,000 for a one-time consultation.

4. Decor and Accessories

• What to Do: Add fresh flowers, plants, art, mirrors, and other decorative items to enhance the visual appeal. Use neutral colors to appeal to a broader audience.
• Cost in India:
  • Decor Items: ₹3,000 to ₹10,000 depending on the size and quality.
  • Renting Decor: ₹2,000 to ₹5,000 per month.

5. Lighting

• What to Do: Ensure the property is well-lit. Use natural light where possible and add lamps or brighter bulbs to dark areas.
• Cost in India:
  • Light Fixtures: ₹1,500 to ₹5,000 for upgrading or adding fixtures.
  • Electrician Services: ₹500 to ₹1,500 for installation or adjustments.

6. Curb Appeal

• What to Do: Enhance the exterior by trimming plants, mowing the lawn, and painting the front door or gate. Add potted plants or outdoor furniture.
• Cost in India:
  • Gardening Services: ₹2,000 to ₹5,000 for basic landscaping.
  • Outdoor Furniture: ₹3,000 to ₹10,000 depending on the type and quality.

Time Involved

• Initial Consultation: 1 to 2 hours with a professional stager or designer.
• Cleaning and Decluttering: 1 to 3 days depending on the size of the property.
• Repairs and Painting: 3 to 7 days.
• Furniture Arrangement and Decor: 1 to 2 days.
• Overall Time: 7 to 14 days from start to finish.

Total Cost in India

The total cost for staging a typical 2-3 BHK property in India can range from ₹25,000 to ₹1,00,000 depending on the scope of work and the level of staging required.

Benefits of Staging

• Faster Sale: Staged homes tend to sell faster as they appeal more to potential buyers.
• Higher Sale Price: A well-staged home can attract higher offers, potentially offsetting the cost of staging.

Investing in staging can significantly enhance the marketability of a property, leading to a quicker sale at a better price.